A Great Way to Fly. This is the campaign slogan of Singapore Airlines, a slogan that makes every passenger expect for smooth, fast and convenient flights. Will Singapore Airlines be able to deliver their services towards their customers as what their slogan says? Does every passenger feels the pleasure of flying with Singapore Airlines? Let’s find out with this review.
Origins and Ownership
On May 1, 1947, with the incorporation of Malayan Airway Limited; Singapore Airlines began, by the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was a chartered flight from the British Straits Settlement of Singapore to Kuala Lumpur on April 2 1947 using an AirSpeed Consul twin-engined Aircraft, which was quickly followed by weekly regular scheduled flights, from Singapore to Kuala Lumpur, Ipoh and Penang, using the same aircraft. The airline continued to expand as other British commonwealth airlines—such as: BOAC and Qantas Empire Airways, provided technical assistance, as well as assistance in joining IATA. By 1995, Malayan Airways’ fleet had grown to include a large number of Douglas-DC-3s. Other aircrafts operated in the first two decades included the Douglas DC-4 Skymaster, the Vickers Viscount and the Bristol Britannia.
When Malaya, Singapore, Sabah and Sarawak formed the federation of Malaysia in 1963, the airline’s name was changed from Malayan Airways to Malaysian Airways, it also took Borneo Airways. In 1996, following Singapore’s separation from the federation, the airline’s name was changed again to Malaysia-Singapore Airlines.
MSA ceased operations in 1972, when Singapore wanted to develop its international routes but Malaysia wanted to develop its domestic routes before moving on to the international routes, resulting the formation of Singapore Airlines and Malaysian Airlines system. Hence, Singapore kept all of MSA’s Boeing 707 and 737s, retained the international routes out of Singapore and as well as the existing corporate headquarters in the city.
On February 16, 2009. Singapore Airlines announced that it will remove 17 aircrafts from its operating fleet between April 2009 and March 2010, as a part of a cost-saving initiative to help counter falling passenger and cargo demand, having originally planned to phase out only four aircrafts. The Airline stated that it could not rule out delaying deliveries on aircraft already ordered.
Goh Choon Phong is the Chief Executive Officer of Singapore Airlines and Singapore Airlines Cargo. He was appointed CEO on September 3, 2010. Prior to his appointment, He worked for the SIA group for more than 20 years for the airlines’ operations in China and Scandinavia. Go Choon Phong joined Singapore Airlines in 1990, and worked as Executive Vice-President for marketing and the regions and also served as President of Singapore Airlines Cargo from 2006 to 2010. He has held numerous senior positions during his career at the airline, until he was appointed as the CEO on 2010.
What people are saying
“Our first time flying with Singapore airlines and really our first trip overseas. We flew from Sydney to Singapore and then to London. From Paris to Singapore and back to Sydney. Every flight was wonderful and on time. We flew premium economy and it was well worth it for us. The meals were great, early boarding and more room.”
Wagga Wagga, Australia
“Singapore Airlines is famous for treating every guest as special. I’ve flown this airline many times and, given a choice between airlines, I will always pay the extra to fly Singapore. The amenities on the plane are always good, no matter what class you fly … but it’s the people, both on the ground and in the air, who make this airline what it is. They always always go out of their way to make each flight special for me. I love Singapore Airlines. I wish they flew to more places in the U.S.”
“Always the best airlines with a great service by the ground staff and cabin staff.
Food serve is fantastic and flight attendance is always shows great smile!”
Upon visiting Singapore Airlines’ website, you can immediately notice the numbers of features and services that their website offers. You can check-in online, search for flights, manage bookings, and even check flights status. Scrolling down, you can see their deals and promos. Discounts on certain flights are posted here too, so you better check that out. Certain informations about the airline is listed on the website too, you just have to click on the right tab.
Singapore Airlines’ customer service, offers a 24/7 office hours service. These includes ticketing or reservations enquiries and other customer’s concern that they will professionally handle. You can contact Singapore Airlines’ hotline by calling the numbers below.
Singapore Airlines offers three flight classes, namely: Economy/Premium Economy, Business class, and First Class or also known as the Suites. They serve ideal meals, that differentiate from every class, and offers different kinds of entertainment: Movies, Television, Music, Games and Apps and even Inflight connectivity, all for the convenience of their passengers.
- Website URL: Singapore Airlines
- Contact number: +65 6223 8888
- Contact Email: firstname.lastname@example.org
- Fax Number: +65 6490 0596
- Head Office Address: 2 Orchard Turn #04-05 ION Orchard Singapore 238801 (Above Orchard MRT station), Singapore
In conclusion, Singapore Airlines really did reached the expectations of their passengers. Their staffs are friendly, attentive, and will accommodate your concerns professionally. They serve good foods and offers varieties of entertainment, what more could you ask for? So why don’t you visit Singapore Airlines’ website, plan a travel and experience the pleasure of flying with them? You can tell us about your experience then, by commenting below.